THE FIRST, MOST IMPORTANT BURN.
Candle wax has memory. In order to enjoy the full use of your new candle, it's important that your first burn create a melt pool from edge-to-edge. Depending on the size and shape of your vessel, this may take up to 2.5-3 hours.
Once this full melt pool is reached on the first burn, all future burns can be as brief or as along as you wish (though we do recommend giving your candle a break after 4 hours of constant burn). If your extinguish your first burn before it's established a full melt pool, all future burns will not reach the edge and your flame will "tunnel" down, wasting precious scented wax along the edge of the candle.